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My Biggest Mistake In Online Marketing. (Avoid The Shiny Object Syndrome)

My Biggest Mistake In Online Marketing. (Avoid The Shiny Object Syndrome)

Frank Sinatra doing it his way.“Mistakes. I’ve made a few…” And doing it My Way was not always the best way to go!

Yes, as Entrepreneurs we love to be our own bosses and do things as we see fit. But, when you are learning new disciplines, it is good to be able to concentrate on one thing and follow the instructions thoroughly. And spending a year or two jumping from one program to another is definitely NOT the best way to go.

Avoiding The Shiny Object Syndrome

My biggest mistake in online marketing over the past two years has been falling into the trap of The Shiny Object Syndrome. Back in Christmas of 2017 I was faced with the prospect of several of my side businesses falling apart. I had gotten into the Cryptocurrency market with no prior experience and, when a bull market turned bear, I lost my shirt. I felt I needed to cultivate several other streams of income to help make up the difference.  And…that’s when I started chasing several bright shiny objects all at once. I see now, that was a huge mistake.

Dogs playing Easter Bunny.

A Dog That Chases Two Rabbits Catches Neither

There is an old country proverb that applies here. “A dog chasing two rabbits catches neither.” If you are going about chasing anything that looks good, you are not going to be able to recognize a quality program and focus on developing it properly. That, I now see in hindsight, was my big mistake.

I had joined so many programs with the intention of working them all simultaneously that I made it impossible for myself to give each of them the attention they deserved. And I also failed to focus on the one program that would give me the best training to do online marketing right. That one program was Wealthy Affiliate.

My Entrepreneurial Story

In 2017 I was no beginner to Home Based Business. I was raised in a family business and in 2011 my wife and I managed to build up our own personal coaching business to the point where it was paying the bills. So, when I joined Wealthy Affiliate, I thought I already had a good enough understanding of everything. Little did I realize I was still but a babe in the woods.

The skills that I lacked (I now see) were many. Website building was a skill I had paid others to do for me. And things like Keyword Research and getting things indexed and ranked in Google were foreign to me. These skills (and more) are taught in the training found on Wealthy Affiliate, but I never took the time to go through them completely.

Instead of focusing on training first, I dove headlong into creating multiple websites using the tools found at WA. I took the first few lessons to get started on building my own websites, then I built one or more websites for every shiny object I had found. Soon I had more websites than I could possibly keep up with. Bad moves.

So, after almost two years of chasing my own tail and making little progress, I finally opened my eyes to one basic point of wisdom…

Man catching sword.

When All Else Fails, Follow The Instructions

This past October I spent some time taking inventory of my life and my home based businesses. I took a long and hard look at Wealthy Affiliate and got back to my training. After one live training talking about how to create a lucrative income building websites for local businesses using the tools and training contained within WA, my eyes were finally opened.

I’d been chasing multiple shiny objects searching for the goose that might lay the golden egg, only to find that goose had been cackling under my nose all along. Now I am taking time out to resume my training seriously with WA and learn the skills I need to build wealth ethically online.

Become a Super Affiliate Boy!

What Makes Wealthy Affiliate Special?

The reasons I am so sold on Wealthy Affiliate are multiple. Here is a short breakdown.

Domains

First, its a great place to build your own websites for a reasonable price. Previously I had paid a service called Webs to help me build and manage 3 business sites. The service taught me little and cost me hundreds of dollars per year for only 3 websites. Wealthy Affiliate gives me the ability to create up to 50 total websites for only $49 per month. But the quality does not end there.

Training

Wealthy Affiliate also provides a host of training. You get step by step instructions on how to set up your first website. And you get training on finding your own business niche;  how to do keyword research;  best practices for SEO;  getting indexed in Google, ranked and more. Plus these trainings go deeper and deeper the further that you dive in.

When I first got started with WA, I took only the training needed to get myself going in website creation. I totally ignored many other pearls along the way. There are live trainings that cover many topics of considerable value. There are also written and video courses from a variety of expert entrepreneurs. And these same entrepreneurs are accessible within the Wealthy Affiliate community.

Helping hands

Community Support

At Wealthy Affiliate you get access to a community of Entrepreneurs from all around the world. And this community ranges from absolute beginner to seasoned professional. We have people here who routinely get posts ranked on the first page of Google and are more than willing to share their secrets with other community members. If you have a question or problem, you can always find help within the online community.

Research Tools

Wealthy Affiliate also has numerous other tools that online entrepreneurs will find valuable. Tools for doing Keyword Research, content creation, finding a profitable niche. There is even a newly added platform that helps you do research on Affiliate Programs that you can use to further monetize your sites.

Wealthy Affiliate Referral Plan

And speaking of Affiliate Programs…WA has its own referral plan that is extremely lucrative. Using this plan you can earn recurring commissions whenever you refer a person to WA and they join as a Premium Member. Commissions vary depending on whether you are a Free or Premium Member (Premium Members earn twice as much as Free) but it is a nice resource to have. The referral plan makes it possible for you to be earning money while you are in the process of building up your own business or businesses.

Free To Join

Wealthy Affiliate has two membership levels; Starter Membership (Free), and Premium Membership ($49 per month). You don’t get all the bells and whistles as a free member, but you do get enough to get you started with, and you can remain a free member for as long as you like.

When you are ready to upgrade to Premium Membership you avail yourself to much more training than you would get otherwise. And, this training is well worth the price of membership. I’ve been in programs that charge hundreds and thousands of dollars for the level of training we get in WA. And we get it all for no extra charge.

 

A Solid Company

And finally with Wealthy Affiliate you get a company that has stood the test of time. WA has been around for 14 years; going strong and getting stronger. While other companies have faded away or gone bust overnight, WA has proven itself to be an industry leader. Strong, honest, and ethical, WA is one company I can whole heatedly endorse.

Never stop learning.

My Recommendations

Of course there is much more to Wealthy Affiliate than what I have covered here. But I hope I have conveyed enough to help newbie entrepreneurs see the value in this program. If you are a beginner in online marketing, or even an experienced home business owner looking to branch out, WA is well worth your consideration.

To Get Started As A Free Starter Member Click Here!

I would recommend you take your time and check WA out risk free for as long as you like. There is no pressure to upgrade, but if you do decide to make the jump to Premium Membership within your first 7 days, you get a nice discount on your first months membership. And, after that, you get all the bells and whistles of Wealthy Affiliate Premium Membership for only $49 per month.

If you join Wealthy Affiliate, I also recommend that you take the time needed to check out the training carefully. There is so much value here you are really cheating yourself by skipping it over like I did. Let WA be your Online University and learn how to do online marketing right. Avoid chasing more than one rabbit, and tell those other shiny objects to get out of your way while you take the time you need to thoroughly digest the many good things you will find at WA!

Thanks For Dropping By,

Ralph

How To Join Wealthy Affiliate Free (And Earn Commissions).

How To Join Wealthy Affiliate Free (And Earn Commissions).

Get Your Free Wealthy Affiliate Starter Membership HERE.

Getting started with Wealthy Affiliate is quick and easy as well as free.

With your free Starter Membership you can create 2 free websites, take a few classes to get you going as an online entrepreneur, and also earn scaled down commissions with the Wealthy Affiliate Referral Program.  You don’t get all the bells and whistles…but for an opportunity to create your own business for free, this really is a great deal.

To compare the differences between free Starter Membership and paid Premium Membership Click Here.

To Join Wealthy Affiliate FREE and take advantage of this generous offer, click the image below.

14 Common Email Marketing Mistakes

14 Common Email Marketing Mistakes

Does Your Email Marketing Suck?  Well, here are 14 tips to help you improve by Alex Berman…

Video Uploaded To YouTube by Alex Berman.

We all make mistakes in Email Marketing (and I know I’ve made my share over the last few years) but there are things we can do to improve our skills.  The above video by Alex Berman contains 14 practical tips for getting your emails opened and keeping them out of the Spam Folder. Watch his presentation and take notes.  You will not be disappointed.

Be sure to catch Alex on YouTube and subscribe.  He is a wealth of practical guidance and inspiration.

Network Marketing Basics: 7 Tips For Getting Started In Network Marketing. (Video by Darin Kidd)

Network Marketing Basics: 7 Tips For Getting Started In Network Marketing. (Video by Darin Kidd)

Video Uploaded To YouTube by Darin Kidd.

Getting started out in Network Marketing can be a frustrating process for most beginners.  One teaching that has helped me through this process of transition and transformation is the one shared above by Darin Kidd.

The short video above is loaded with sweet pearls of Network Marketing Wisdom.

Some key takeaways for me:

-Growth in Network Marketing is a process.  Do your best to work with the process.

-Work hard in your business AND work hard on yourself.

-Be consistent in your actions over time.

-And give the process time.  Commit to at least a 2 year period to get to know the basics and get good at working the basics.  Don’t expect your life to change over night or even in only 6 months.  Commit to the long term.

Of course there is so much more to share from this 20 minute video.  Give it a listen and be prepared to take notes.  If you are new to the Network Marketing business and just starting out, this information is highly valuable!

 

Should I Go Into Debt When Starting My Online Business?

Should I Go Into Debt When Starting My Online Business?

In traditional “brick and mortar” businesses people usually have to go into significant debt when they first start out in business.  And, there is no guarantee of success.  If you borrow money to get going and the business fails, then you are out of business and into debt.  That’s the way the game has been played over the past many years.

But, in online business, you do not have to get yourself into debt to get started.  We started our first online home business using all free tools.  Those tools, coupled with hard work and a lot of imagination, helped us to become profitable without going into debt.  So it is possible to get your own home based business going without incurring debt.

Now there are many “done for you” home business opportunities that can be attractive to the beginner and professional entrepreneur alike.  And these opportunities often come with many starting options.  Some of them you can start for free.  Others you can start for only a small payment of anywhere from $7 to $54.  And all of them offer you the option of buying in at the top if you so desire.

I would say that, if you are a beginner in home based/online business, don’t take any unnecessary risks.  If you can find a free starting option, use that free option to test drive the business.  If it works for you, then go ahead and pay to get going on a higher level.  Other times you can find a business that offers you an incredibly cheap starting point.  In that case it may be a good idea to start at the cheaper level to see if the business is right for you.  If it is, then go in big.  If not, then at least you have gained some valuable life experience without shelling out a lot of funds.

In all of the businesses I am in, it is possible to get started at a free level or an incredibly cheap level.  My key business opportunities (Power Lead System and Wealthy Affiliate) both come with a 7 day free trial.  So there is really no need to go into significant debt when first starting out.

Always do your own research, check the business out for yourself, and then – if you think the business opportunity is something you can work with – go in as big as you can or as big as you dare.  Avoid taking any foolish risks and avoid going into unnecessary debt.

Some Business Opportunities I Am Into

Free Lead System.  A list building tool that you can use for free.  It also gives you entry into the lowest level of the Power Lead System.  Cost – FREE!

Lead Lightning.  A list building tool that you can use in both building your first sales list and to earn $6 commissions for every sale you are able to make.  Cost – $7

Power Lead System.  A suite of internet marketing tools combined with training and one of the best compensation plans I have seen.

Cost – $53.97 per month.  Comes with a 7 Day FREE TRIAL.

Wealthy Affiliate.  Known as the “home of affiliate marketing” WA has been around for 14 years and offers business domains and complete training in building your own online businesses from scratch.  It also gives you valuable tools and community support in starting and growing multiple businesses.  A “must have” for the beginning serial entrepreneur.

Cost – $49 per month.  Comes with a 7 Day FREE TRIAL plus a discount on your first months membership fee.